Marketing is focused on business or project success. Many marketing strategies yield different results after proper implementation. Social marketing faced the hard part of identifying their audience and creating ways to reach out to them. But social media marketing is more of following trends, lingo, and apps to familiarize the brand to the customer. Today, almost all businesses are into social marketing or social media marketing to engage with larger audiences, and those still in the dark have counted great losses.
While most businesses engage in marketing to get potential customers, some may focus on conveying their message to a segment of society. Many may not know that social media marketing and social marketing are two different things. This post discusses the differences between social marketing and social media marketing.
Social marketing focuses on using behavioral change to attract customers. The aspect organizes campaigns according to certain behaviors in the society. For instance, some brands create awareness for smoking, gender, recycling, alcohol, etc. Their brand sells what is needed to advertise the effect of such adversities.
These campaigns take time and effective strategies to implement in human behavior. Most people that use social marketing expect profit in the long run. The strategy uses:
Product- Here, the product is created to fulfill an attitude or behavior change.
Price- The behavior change determines the cost.
Place- This is the population taking part in the change and can be reached.
Promotion- is done according to changes in human behavior, causing awareness of the circumstances.
Policy- the policy is to profit from promoting positive behavior change.
Social media marketing involves platforms to attract potential customers. These platforms include Facebook, Instagram, Twitter, LinkedIn, etc. Recently, social media has been considered beneficial for a business looking to reach different places across the globe.
Social media comes with different benefits for your business, such as;
Hosting and growing brand awareness- Social media consist of different users in the world, making it easy to interact with different people.
Increasing traffic- social media advertise products to people interested in knowing more about the products or services.
Promotion of products and services- brands easily get promoted by social media creating more chances to reach a wider audience.
Building conversions- Social media marketing easily brings leads that can be converted to paying customers to your page.
Enhancing interaction and communication with customers- Social media marketing is the easiest means to keep tabs on your customers and brand.
However, there are some differences between these two forms of marketing.
Social media involves more content such as images, videos, posts, books, infographics, white papers, and more driven engagement to attract followers or fans. When you begin to get followers or fans to your page, your brand is getting interaction.
While social marketing involves talking and listening. If you concentrate on posting and joining groups as in social marketing without listening to your audience, your brand might not get the opportunities it deserves. The opportunity of designing what is best for your customers might be missed due to a lack of attention. Progressive social marketing requires time and a listening ear to get engagement.
The goal is the biggest difference between social marketing and social media marketing. Social marketing brands focus on gathering followers/fans or visitors while maintaining communication/relationships. However, the relationship may or may not lead to business opportunities.
Social media focuses more on generating buzz and interaction that will lead to profit-making. This may include collecting data to monitor lead generation and sales on eCommerce sites.
Content is required for both parties to be effective, but these contents are different. Social marketing involves more logical and rich conversations, questions, and answers. The party involves a deep and informative conversation with the audience to get their interest. The aim is to convey the audience to fans or followers to grow a brand referral network.,
While social media marketing focuses more on engagement. The marketing strategy is to drive people to your brand page. Besides regular posting, you also need to share images, videos, infographics, and other meaningful things to engage the audience interested in your brand.
Social media have evolved and created tools like Hootsuite or Sprout to save time and measure efforts. Creating scheduled posts can reduce the time taken to post on social media. You can sit back and relax while these apps or plugins do it for you.
However, social marketing is not so automated as social media. Each conversation has to be focused and unique to grow a relationship that will get the audience’s attention. Social marketing takes time and effort, like dating but its effects are overwhelming.
The digital age makes it easy to measure your brand ROI for each content or activity performed on social media. Both aspects have different ways of measuring RIO. Measuring ROI in social marketing is easier because the response is given directly from the audience. It can easily be noticed when your network increases, making it easy to get the ROI.
On the other hand, social media marketing is a bit difficult to get the ROI since it is more about creating buzz and engagement. The RIO can be gotten after a long period but is still not as clear as social marketing. However, some apps can help calculate the ROI of your brand by tracking and analyzing sales, especially for a brand with salable products.
Summary of Social marketing vs. Social media marketing
While social marketing involves principles and strategies to create awareness of a brand and gain customers by creating products that fulfill societal behavioral change, on the other hand, social media marketing deals with more engaging content on online platforms such as Facebook, Twitter, Pinterest, Freelance, Fiverr, etc., also intending to gather an audience to make sales.
These two marketing methods may differ in purposes and approaches but are relevant to growing a brand and a way to receive and send information to the target audience.