How to organize a campaign using the social marketing model

How to organize a campaign using the social marketing model

Social marketing campaigns are complex. The aspect required tedious and strategic planning to get an effective outcome. To reach a reliable audience requires following the right model to avoid an unorganized mess. This post explains how to host a campaign via a social marketing model to track and guide your brand or client to success.

1. Promoting Marketing Model

A campaign is organized to raise awareness of a brand. The brand campaign focuses on promoting different things, such as

A new product, feature, or service

A resource (e.g., a blog post, webinar, or video)

A brand message

Hosting a campaign to promote a product is easy, but the importance can be misplaced. If you organize a campaign with a product not required by the target audience, it’s a total waste of time.

2. Theme or Concept Marketing Model

After having an idea of what to promote, the next step has the right theme that summarizes everything. How do you go about this?

Start with this simple process:

First, know what to promote.

What is your campaign going to bring into the world?

A new product feature?

A new way of getting to your brand?

The above is a little checklist of questions to answer before starting a campaign.

The next step is to focus on producing a product that solves a pain point by finding out what problems they encounter and what will attract their attention.

You can perform some research through marketing personnel to figure out this gap.

Your campaign idea shouldn’t be extravagant or groundbreaking at first but should focus on creating a theme that links all pieces of your message to drive the audience.

3. Marketing Channels Model

You already know the customers you’re trying to reach and what you intend to achieve by this stage. Your message should be tailored according to these objectives. Afterward, your campaign needs to be channeled through the right marketplace with the right communication. In other words, this means knowing the right platform to create and share the message that will reach the highest number of your audience.

Here are a few questions to yo provide answers to:

Are there social marketing campaigns you’ve done well in the past? Where is your audience? You can answer this by going through your previous data.

Are there channels you can attract a higher audience? You can organize campaigns on small platforms with higher potential customers to better use your resources.

Are there hindrances to time and resources? Ensure you stick with your budget. Tv spots, social media campaigns, and magazine ads may require higher resources. Here are some models to focus on when expanding your market audience.

Hub-and Spoke approach

Most brands make use of the hub-and-spoke model to organize their campaigns. The model involves creating a central page where you can direct your audience for further information. For instance, you can have a page with a link and then promote the page by posting the link with your social marketing campaign. The link can be attached to posts, email newsletters, or hubs.

Single Channel approach

Brands with low budgets or resources mostly utilize the single-channel approach. If you lack resources for a fancy campaign, you can focus on a single channel to host your brand campaign. This campaign usually develops with sequels of related posts on a network or email linking back to a brand page via a single platform. Here are the main things to focus on if you intend to use this approach in your social marketing campaign.

Focus on developing strategies that will easily reach your goals.

Mark out your campaign in a simple manner.

Determine the channel that is most appropriate for the campaign. However, this channel is determined by your business goals. For instance, if you’re focused on increasing awareness and gathering followers, platforms like Instagram are the most suitable. If you intend on gathering leads, the process will involve fusing tools like SEO, PPC, social media, and email marketing to reach the right audience through a custom brand page.

4. Campaign Goals Marketing Model

Producing content based on assumptions is a waste of time and resources. Aside from that, your brand efforts will not be measurable, making it difficult for agencies or companies to merit your business. Unmeasurable business results cause unstable cash flow in a business. The easiest way to achieve this is to reach your campaign objectives. To reach these objectives, start by setting your KPIs abbreviation for Key performance indicators and metrics according to your brand target audience. Here are some ways to set your campaign objectives to better favor your brand.

Host a campaign to lead generation, increase brand awareness, generate revenue, reach competitors, etc. When these objectives are set, generate a metric system to monitor each channel. For instance, increasing your Facebook followers is a platform-specific goal.

5. Execution Marketing Model

 campaign is made up of many parts. Each part works individually to reach the brand’s goal. These different parts make it challenging to track every activity on the network, especially when calculating with your brainpower. However, you can implement some tools like Coschedule marketing calendar to help. These tools are created to help a brand establish some aspect of the campaign, such as setting deadlines for each campaign, conducting research, creating content, and assigning tasks. The set time is sufficient to complete brand campaign tasks before reaching the final project date. These tools also share campaigns with stakeholders to keep track of the progress. The calendar is a means to convince stakeholders, investors, or even customers to participate in your brand’s ambition. Remember that the execution has to be done with careful planning before launching market campaigns.